Building a membership business (Part 1)
At PeopleHub, we service several different business types, but as specialists in recurring, direct debit type payments, it is usually subscription based services or clubs which have the greatest need for our products. We refer to these businesses as membership businesses and while they operate in different fields and service different demographics, the successful membership businesses share a common set of qualities.
Membership businesses are generally built around the following concepts:
- There is a common purpose or interest bringing a group of people (for example sailing, breeding canaries, sport or reading)
- Members are willing to pay an ongoing fee to be part of this group
- Members are provided with some material which identifies them as part of the group (for example a shirt, badge, certificate or piece of equipment).
We’ve been fortunate to speak to a number of successful membership organisations over the past 5 years and the list below describes the key activities they’ve undertaken to build their memberships from 1 member to thriving communities.
- Identify the key common needs of the group and go out of your way to deliver on those needs. Successful membership organisations are not built over night, but the fundamental element of any successful
PeopleHub Online – it really is that simple
Ok, by popular demand I am posting a series of questions we are regularly asked through the various forums and communities we operate in. This is by no meas an exhaustive list. Please feel free to post any further questions or comments and we’ll answer them where we can.
Q. How long has PeopleHub been in business?
A. PeopleHub has been helping businesses around Australia for 5 years now. During that time, our systems and procedures have been refined to give your business “MORE TIME, MORE MONEY AND MORE FLEXIBILITY.”
Q. I need a custom report for my business, can PeopleHub develop them?
A. Yes, we will gladly develop any additional reports you require at a small charge. These reports will be automatically sent to you at the intervals required by your business.
Q. I’m not really technically minded, how can PeopleHub help me with this?
A. PeopleHub’s online system has been built with you in mind. You want to be up and running quickly, without having to read large user manuals. If you are experiencing any problems getting started, simply call PeopleHub and we will step you through setting up your first 10 customers. We guarantee you will become